Sample Campaigns, Coverage and Client References

Here's what our clients have to say about the Marshall Plan along with sample campaigns and coverage.


Since hiring the Marshall Plan, Buffalo Thunder Resort & Casino has seen much more media coverage than we had with our former large public relations firm. The work the Marshall Plan has given us better media attention at a fraction of the price. The editorial value of the coverage the Marshall Plan secured for us November 2008 through May 2009 exceeded $138,000.  We are very pleased with the results.
Buffalo Thunder Resort

Jennifer is passionate, committed, and creative, but most importantly she is highly effective. Within two months of starting work with her, we had generated more media hits on New Energy Economy than we had in years.  I have been highly recommending Jennifer's consulting firm to businesses and non-profits throughout New Mexico.
New Energy Economy

Jennifer Marshall has been a godsend to Upaya Zen Center.  Her efforts have elevated our marketing and publicity to a new and grand level.  Jennifer works tirelessly to the point where it feels as though we are her only client.  Results from her efforts are pouring in and she is a great team player.  I would recommend Jennifer and the Marshall Plan to everyone.
Upaya Zen Center

We are grateful for Jennifer's commitment to New Mexico's environment and communities, and her enthusiasm and support for the work of New Mexico Environmental Law Center is energizing. She has been valuable in reopening public relations doors for us and reintroducing us to major media players throughout the state.
New Mexico Environmental Law Center

Jennifer’s 15 years of public relations and marketing experience includes very successfully handling the marketing and publicity for one of the Museum of New Mexico’s top attended exhibitions "Nicholas & Alexandra." This campaign resulted in a 67% spike in attendance at the New Mexico Museum of Art, and included coverage in
USA Today, New York Times, CNN, and ABC.
Thomas Aageson, Executive Director
Museum of New Mexico Foundation

Jennifer Marshall is a consummate professional. She is creative, energetic, and very responsive. She brings the right combination of creativity and sensibility, along with a real understanding of her client and the audience they are trying to reach. I would recommend the Marshall Plan for anyone wanting to expand their market, hit key audiences, or promote a better image to their community.
Jenny Parks Burnett, New Mexico State Director
The Trust for Public Land

From 1999 to 2005, Jennifer worked at the Museum of New Mexico creating the branding and marketing strategies for the Museum of Fine Arts, Museum of International Folk Art, Palace of the Governors, Museum of Indian Arts & Culture and the State Monuments. During the five years I worked with Jennifer, she has distinguished herself as a conscientious and energetic pioneer in the field of marketing and communications. Jennifer brings a sense of enthusiasm and can-do that is infectious and leads to over-the-top results.
Ann Scheflen, Director of Membership & Marketing
Museum of New Mexico Foundation

Jennifer has close connections and influence at the highest level in national media markets. Her work promoting the New Mexico Museum of Art included multiple features in local, national and international press including The New York Times, ABC, Associated Press, Albuquerque Journal, Denver Post, Dallas Morning News, New Mexico Magazine, Santa Fean and the Santa Fe New Mexican. Jennifer is a hard worker and committed in finding the right story angles for each outlet.
Dr. Marsha Bol, Former Director
New Mexico Museum of Art

Jennifer was really helpful when we were just starting out. With any new business like this, one of the hardest things to do is to get the word out. . . Jennifer worked with us to refine our message and identify appropriate marketing avenues for us to pursue. The initial response we received made all the difference.
Maria Elena Bustamante-Bernal, Chef-Owner
Tree House Pastry Shop & Café

Jennifer's professional skill set, diverse and extensive contacts, creative ideas, and upbeat personality make her an asset to any organization that engages with her. I recommend her services to any non-profit or other entity that wishes to take a professional and effective approach to increasing their media and other public relations efforts.
Howard Gross, Former Executive Director
Forest Guild,

Sample Campaigns 

Santa Fe Community College Bond
The Marshall Plan completed a successful six month public relations campaign for the Santa Fe Community College which resulted in the $35-million bond being passed Aug. 3, 2010. 

Buffalo Thunder Topping-Off Event
Jennifer Marshall was in charge of the media for the September 18, 2007 Buffalo Thunder “Topping Off” event.  She secured coverage from the Associated Press, ABC affiliate  KOAT-7 that flew in for the event on helicopter, CNN Money, Forbes, Indian Country Today, MSN Money, New Mexico Business Journal and front page, top of the fold articles in both the Santa Fe New Mexican and the Albuquerque Journal.

Russian Summer
In 2004, while with the Museum of New Mexico’s Marketing and Public Relations Dept., Jennifer Marshall positioned the Museum of Fine Arts feature exhibit “Nicholas & Alexandra” as a “must-see” attraction during the Russian Summer in Santa Fe. This campaign resulted in a 67% spike in attendance at the New Mexico Museum of Art. Multiple feature placements appeared in local, national and international press including The New York Times, ABC, CNN, Associated Press, Albuquerque Journal, Denver Post, Dallas Morning News, USA Today and New Mexico Magazine.

Museum of New MexicoShops
Trunk show helps Pakistan flood relief efforts
New Mexico Business Weekly September 9, 2010

A buyer with the Museum of New Mexico Foundation Shops has organized a trunk show to help provide relief to Pakistan in the wake of devastating floods there.
Sara Birmingham said she has been disappointed by the response to floods that have killed nearly 1,700 people and affected at least 17 million more. The United Nations has warned that its emergency workers are in danger of being overwhelmed by the scale of the crisis.
There was a widespread loss of homes, as well as croplands, creating famine and poverty, and exacerbating political tensions in the country.
The show takes place Sept. 18 from 10 a.m. to 4 p.m. and will include unique and exotic jewelry, accessories and clothing from Pakistan. It will take place at the Museum of International Folk Art on Museum Hill in Santa Fe.
Also on that day, Ayesha Khan, a Pakistani-American film director and producer living in Santa Fe, and Jennifer Hartley, a physician and anthropologist who volunteered with the Revolutionary Association of the Women of Afghanistan, will speak at 1 p.m. in the museum’s atrium.
Proceeds will be donated to Relief4Pakistan. Meena Mahal, a New Mexico-based company that that works with women’s textile cooperatives, is supplying all the merchandise.

Santa Fe Concorso
Sir Stirling Moss, former British race car driver, is greeted upon his arrival Thursday at the Santa Fe Airport for this weekend’s Santa Fe Concorso.
The three-day gathering of designer cars begins today. - Clyde Mueller/The New Mexican
Racing legend Sir Stirling Moss comes to City Different for Santa Fe Concorso
John Bungay had only ever seen legendary British race car driver Sir Stirling Moss as he raced at Raceway Laguna Seca in California many years ago.

"I've been watching Stirling Moss since we were little kids," Bungay said as he held up a shiny, gold-star shaped sign with Stirling Moss' name spelled out with colorful letters, waiting for Moss' flight from Los Angeles to land at Santa Fe Municipal Airport on Thursday.

Moss, who began his racing career at 18, is in town to participate in the inaugural Santa Fe Concorso event, which is presented by Santa Fe Concorso, a nonprofit organization. The three-day gathering of designer cars, which starts today, will benefit the Boys and Girls Club — see the website for a specific list of events,

Moss, along with his wife, Susie Moss, is in town to drive the tour from Pojoaque to Valles Caldera and also to be an honorary judge for the event.

"Just the excitement of having a celebrity as famous as Britain's greatest race car driver honoring our event" is what Beverly Little is most excited about. Little's husband, Dennis Little, is the president of Santa Fe Concorso.

Bungay recalls watching Moss race at Raceway Laguna Seca.

"He won pretty much all the races out there that he ran," Bungay said. "I remember the last time I saw him run out there, he was running an Aston Martin and he won the race — he was leading the whole time — and he would come around ... drifting the car sideways and wave to his girlfriend with one hand, every lap."

Bungay — who brought his 1959 Jaguar 1505 S to show off — and his buddy, Fred Vang, both car enthusiasts, were thrilled to meet Moss for the first time Thursday.

"It's not that often that a legend comes to our town," Vang said with excitement.

It's the first trip to Santa Fe for Moss, who also is known as "Mr. Motor Racing." In his career, he won 212 competitive races out of about the 529 he entered,
hitting speeds well above 100 miles per hour. Moss came, in part, to visit his longtime friend, Santa Fean Denise McCluggage, whom he raced against several times during his career. He noted she never beat him,
but, "I think I probably had a faster car because I'm a man," he said. "They didn't like giving girls faster cars.

"It's very nice to come here and meet and have such a nice group to be with."

The inaugural Santa Fe Concorso event has been in the making for about three years, Beverly Little said. Paul Kalenian, a member of Santa Fe Concorso, said there are 60 juried cars in the event (meaning they are preselected and on display), but suspects that more cars from local car clubs will be at Sunday's event. Altogether, he suspects there will be 125 cars from all over the world. The theme of the event is "Then and Now," and several cars of the same model have a classic version and a newer version.

"Classic cars really have usually more beauty. I understand them because they were more the cars I was brought up with," Moss said. "It will be interesting to see what cars people have gotten put away."

"Cars — old cars in particular— are mobile works of art," Kalenian said.

Contact Ana Maria Trujillo at 986-3084 or

What: Santa Fe Concorso tour to Valles Caldera
When: 9 a.m. Saturday
Where: Watch the cars pull out at 9 a.m. from Buffalo Thunder Resort, along Highway 502 toward Los Alamos and along Highway 4 to Valles Caldera
Cost: Free
What: Santa Fe Concorso
When: 10 a.m. to 4 p.m. Sunday
Where: La Mesita equestrian property (event-goers will park at Buffalo Thunder and be bussed to the property)
Cost: $45 per ticket; tickets can be purchased at the Lensic and by calling 988-1234
Monday, September 20, 2010, 9:34am MDT
Concorso car event stops in Santa Fe
A gathering of rare and exotic cars, dubbed the Santa Fe Concorso, will take place in the City Different from Sept. 24 to 26.
At a Sunday event that is open to the public, attendees can view cars owned by Al Unser Sr. and Ralph Lauren, among others. Car models that will be on display include the Osca MT-4, Bugatti, Saleen, Belgian Minerva and a 1932 Stutz Coupe. Organizers said there will be a “then and now” display of original and current cars.
The Sunday event will include judging and awards for a field of 50 juried cars. The judges include automotive and design experts, such as Denise McCluggage, Unser Sr., McKeel Hagerty, Michael Furman, Dennis Simonaitis, George Rivera and Victoria Price.
Organizers said cars will be rated for their design, styling and elegance with winners for each class competition. A display of the specialty cars will be in an adjacent corral area. Organizers said there will also be vendors at the event.
The Sunday event takes place from 10 a.m. to 4 p.m. at the La Mesita equestrian property north of Santa Fe. La Mesita is a private, 140-acre estate with views of the Sangre de Cristo and Jemez mountain ranges. No parking will be allowed there or along NM 503.  Continuous shuttle service will be provided from Buffalo Thunder Resort starting at 9:45 am Sunday morning.
Tickets are $45, and can be purchased online or by phone at (505) 988-1234.For more information about the event, visit the Concorso Santa Fe website.
Read more: Concorso car event stops in Santa Fe - New Mexico Business Weekly

Musical free-for-all: Buffalo Thunder hosts weekend festival
Tom Sharpe | The New Mexican
Posted: Saturday, October 02, 2010 - 10/3/10
Aston "Family Man" Barrett, who calls himself "the architect of reggae," stood behind a portable stage in Pojoaque on Saturday afternoon, chatting with his sound

Barrett, 63, had just finished an hour-long set with his band, The Wailers, at the Free Fall Festival at Buffalo Thunder Resort & Casino, where about 1,000
people swayed to the lilting sound of reggae.

"The reggae music is the art of the people," he said. "It's the universal language — what carries the message of roots, culture and reality and it is for all ages
and all times. It's for past, present and future. Like the moon: We say, the older the moon, the brighter it shines."

Bob Marley and others formed The Wailers in 1963 in Kingston, Jamaica. By the early 1970s, Barrett and his brother Carlton "Carlie" Barrett, both of them already
well-known Jamaican musicians, joined the band, now known as Bob Marley and The Wailers.

Hits like "I Shot the Sheriff" and "Get Up, Stand Up" helped popularize reggae and other types of Jamaican music like ska and rocksteady in the rest of the world
in the 1970s.

After Marley died in 1981 of cancer, The Wailers soldiered on.

"I've been on the road before Bob, with Bob and after Bob," said bass player Aston Barrett, whose nickname "Family Man" refers to his 52 children.
"I am the leader of the band and I am also the captain of the ship — the man who put the band together."

The Wailers came to the Santa Fe area from New Orleans, where they played at The House of Blues. Before that, it was Gainesville, Fort Lauderdale and Jacksonville,

After Saturday's set, the band headed back to Jamaica for some rest and relaxation, and passport renewals in preparation for a November tour in Argentina, Peru and
other South American venues.

The Free Fall Festival was put on by Buffalo Thunder and Hutton Broadcasting. Buffalo Thunder general manager Michael Allgier and Hutton general manager
Scott Hutton said the purpose of the event is to "give back to the community."

This was the first time "Towa Stadium" had been set up for a musical venue on the driving range of the Towa golf course. The lead act, Los Lonely Boys, a
"Texican rock 'n' roll" band from San Angelo, Texas, followed The Wailers on Saturday.

Forty bands were scheduled through the weekend, continuing today with Stephanie Hatfield & Hot Mess; Jono Manson; Brendan James; Chali 2na; and Ozomatli from
noon to 5 p.m. Admission is free, but attendees must sign up at the Players Club in the casino unless they already have tickets from one of the sponsors.

Genny Vigil of Española sat on the grass with her granddaughter Megan, 9, eating a burrito and a Frito pie. "My son, who works for Budweiser, he's the one who
told us about it," she said. "Basically, I've never been here before. I wanted to see the buildings and the casino. ... I don't gamble, really."

Gary Crawford of El Rancho said he came "just to see if they could pull the whole thing off. ... It's good. There's lots of space, easy access to all the vendors.
(Food and drink) not outrageously priced. Everything was pretty good. The acts are delivering."

Contact Tom Sharpe at 986-3080 or
Friday, October 01, 2010
Top Billing
Still stirring it up after nearly 50 years
Legendary reggae group The Wailers will bring their international sound to the Free Fall Festival hosted by Buffalo Thunder Resort at 2 p.m. Saturday, Oct. 2.
The reggae band is one of a handful of performers during the three-day event. The Wailers were formed in Jamaica in the '60s and have sold more than 250 million
albums worldwide. They are credited with recording groundbreaking reggae songs such as "Stir It Up" and "Get Up, Stand Up." The group also is celebrating the
release of its first single in 16 years, "A Step for Mankind." The event is free, and tickets are available by listening to radio stations 98.1 KBAC or Project
101.5, or calling 877-THUNDER (848-6337) or stopping by the Player's Club located in the Buffalo Thunder from 6-7 p.m. today.

New Mexico Women Authors Book Festival Media Coverage 2010
1. September 30 Santa Fe Radio Café.  1 hour program.
8:00 am Santa Fe Radio Cafe
The third annual New Mexico Women Authors’ Book Festival Interviews with:
Lesley Poling Kempes
Author of The Harvey Girls: Women Who Opened the West
Barbe Awalt
Author of Faces of Market: Traditional Spanish & Contemporary Hispanic Market
Mary Neighbour
Author of the novel Speak Right On - Dred Scott
Carla Aragon
Author of Dance of the Eggshells - Baile de Cascarones
Susan Gardner
Artist and author Box of Light and Stone Music
Trish Porter
Author of Rekindle Your Dreams
Jennifer Cervantes
Author of Tortilla Sun
Veronica Golos
Poet, author of A Bell Buried Deep
Dora Calott Wang
Author of The Kitchen Shrink: A Psychiatrist’s Reflections on Healing in a Changing World
Helene Silverblatt
Author of Harvest of Blossoms : Poems from a Life Cut Short
2.  October 1, 2010 3:15 p.m.
John Stafford interview with Ira Gordon show on KBAC 98.1 FM,
3. Santa Fe New Mexican’s Pasatiempo  October 1-7
Page 16  Page 65
4. Albuquerque Journal Monday, September 27, 2010
Women Authors Festival opens with lecture by Lamott 
Author Anne Lamott initiates the 2010 New Mexico Women Authors' Festival with a lecture at 7 p.m. Tuesday, Sept. 29, at the Lensic Performing Arts Center, 211 W. San Francisco, downtown Santa Fe.        Lamott will talk about her new novel, "Imperfect Birds."
        The heart of the festival will be Friday, Oct. 1, through Oct. 3 in various locations at the New Mexico History Museum, featuring more than 110 female authors. The museum is at 113 Lincoln Ave., downtown Santa Fe.
        On Friday between 11 a.m. and 6 p.m., authors in two locations will give what the festival calls "educational presentations."
        For example, at 11 a.m. Pari Noskin Taichert, who writes mysteries, discusses publishing options for already published writers. At noon Nancy King will chat about how stories help us explain and make sense of events in our lives. At 3 p.m. Jennifer Cervantes will talk about children's stories that cross borders. At 4 p.m. Valerie Martinez will focus on the necessity of poetry.
        On Saturday and Oct. 3 between 11 a.m. and 5 p.m. each day, authors will talk and sign copies of their books. Authors are grouped by categories: fiction, history/biography, poetry, food/cooking, creative arts, spirit/health, children and special topics.
        Admission to Lamott's lecture ranges from $15 to $30. Tickets are available online at, by calling 505-988-1234 or at the Lensic box office. An all-day pass for Friday's presentations is $25. To reserve a space, call 877-567-7380.
        The Saturday and Oct. 3 festival events are free and open to the public.
        For more information and tickets, visit or call toll-free 877-567-7380.
        Festival proceeds benefit the Museum of New Mexico Foundation.
Read more: ABQJOURNAL VENUE/BOOKS: Women Authors Festival opens with
lecture by Lamott

5. Albuquerque Journal Monday, September 27, 2010
Historian roots out the women in pasts of Jefferson, the West
By David Steinberg
Journal Staff Writer
          "Home Lands: How Women Made the West" by Virginia Scharff and Carolyn Brucken
        University of California Press, $24.95, 184 pp.
        "The Women Jefferson Loved" by Virginia Scharff
        Harper, $27.99, 397 pp.
        One of the most prominent presenters at next weekend's New Mexico Women Authors' Book Festival writes under two names.
        Virginia Swift is her nom de plume that appears on popular thrillers. Virginia Scharff is her real name, and it can be found on the covers of two readable nonfiction history books out this year.
        One is "The Women Jefferson Loved," which is about the women — including his mother — in the life of Thomas Jefferson. (In the context of this book, Scharff discusses "How Seeing Women in History Makes History Different" on Friday, Oct. 1, at the festival.)
        "This is a book I've wanted to write my whole life," said Scharff, a professor of history and the director of the Center for the Southwest at the University of New Mexico. "I was a little kid, and the first chapter book I remember reading was a biography of Jefferson. I'm a longtime admirer of Jefferson. Like everybody who admired him and who has a brain, I've had to come to terms with his complicated life and legacy — the Declaration of Independence written by this slaveholder."
        Now it is known that he had a shadow family, made by his relationship with the slave Sally Hemings.
        "I talk about all the women, partly because I see them as part of one larger family, but a family that is a house divided — divided by race, divided by caste, because they're half slave and half free — and divided by gender because of what men can do and what women can do is different in these circumstances," Scharff said.
        There were, in fact, three generations of men in Jefferson's family who had relations with Hemings women, Scharff said.
        So basically what Jefferson did was a family tradition. If you think of it that way, then "families are where lies, secrets and silences go to live. It's up to historians to find out what's going on," Scharff said.
        The way the white folks in Jefferson's family dealt with the men's extramarital relations "was to pretend it wasn't real. And the way the enslaved dealt with it was that they kept the memory alive but they kept quiet about it in front of their masters, and they did this because they were promised they'd be free. ... And (Jefferson) kept the promise."
        Scharff co-wrote the other book, "Home Lands: How Women Made the West," with Carolyn Brucken.
        That book, Scharff said, is a companion volume, not a catalog, to an exhibit of the same name that the two women curated. The exhibit was at the Autry National Center in Los Angeles, where Scharff is Women of the West chair. It moves to the Missouri History Museum next and will be at the New Mexico History Museum next summer.
        "What we've done is take three places and look at the ways women have claimed these places as home," she said.
        The three places the book spotlights are Puget Sound, Colorado's Front Range and the Rio Grande Valley above Albuquerque known as the Rio Arriba.
        "The important thing is when we talk about home we aren't just talking about putting up curtains. (Women) used resources of how to make a community," Scharff said. "In the case of northern New Mexico, the resource is earth and we're looking at everything from pottery to adobe to real estate, going back 2,000 years."
        The West was home to many people, she said, "before it was anybody's West. If you want to understand that, you have to know what women were doing ... what Pueblo women were doing, what Salish women were doing in the Pacific Northwest, what Cheyenne women were doing, what Spanish and Mexican women were doing when they came up from the south.
        "The history doesn't start when Anglo Americans came westward."
        Virginia Scharff discusses, signs "The Women Jefferson Loved" at 5 p.m. Friday, Sept. 24, at the Women Authors' Book Festival's History and Biography Tent at the New Mexico History Museum, downtown Santa Fe, and discusses, signs "Home Lands: How Women Made the West" at 2:30 p.m. Saturday, Sept. 25, in the Meem Community Room of the museum.

ABQJOURNAL VENUE/BOOKS: Historian roots out the women in pasts of Jefferson, the West

6. Albuquerque Journal 9.25.10
Author Tackles Addiction with Honesty, Empathy
Writer Kicks Off Festival With Talk
By Kathaleen Roberts
Journal Staff Writer

Navigating the Continental Divide of adolescence in a world “aquiver with menace” is a journey most of us climb from both sides of the slope –– first for ourselves, then with our children.
   Although you’ll never find Anne Lamott’s highly spiritual works shelved in Christian book stores, her novels focus on families, particularly those — to rephrase Tolstoy ––that are all alike because they suffer from the ravages of addiction. Her latest book, “Imperfect Birds,” bears the imprint of the poet Rumi: “Each has to enter the nest made by the other imperfect bird.”
   Lamott will kick off the New Mexico Women Authors’ Festival with a one-hour talk at 7 p.m. Tuesday at the Lensic Performing Arts Center, 211 W. San Francisco St. Her appearance will benefit the New Mexico Museum Foundation. Lamott is the author of the best-sellers “Traveling Mercies,” “Grace (Eventually): Thoughts on Faith” and “Plan B: Further Thoughts on Faith.”
   A dreadlock-dangling, leftwing, born-again Christian, Lamott uses her stinging humor and unbridled honesty to describe a marrowdeep personal faith. Much of her work is autobiographical, including “Imperfect Birds,” (Riverhead Books, $25.95, 2010) which opens with the classic line, “There are so many evils that pull on our children.” It’s the third in a trilogy featuring the motherdaughter pair Elizabeth and Rosie. Both characters’ struggles mirror issues in Lamott’s own life.
   Rosie is the smart kid who lost her biological father in a drunk driving accident at age 4. Elizabeth is a newly recovering alcoholic desperate to believe her child’s lies about her own drug and alcohol abuse. Now 17, Rosie is an A-student, smart, athletic and beautiful as she churns down a high school marathon of overachievement, heading toward a prestigious college.
   A former junior tennis prodigy and promising physics student, she gives tennis lessons to a handsome male teacher and helps out at vacation Bible school. Between rounds of activities, she smokes dope laced with angel dust, pops Valium, Quaaludes and Percocet, snorts cocaine, steals pills from her parents’ medicine cabinet, shares her friend’s ADD meds and swigs cough syrup.
   Lamott says the seed for the novel was planted when she realized the degree to which teenage girls still look desperately to boys for approval and self-worth, despite decades of feminism.
   “I had a teenager (her son Sam, now 21) and I discovered with horror what the teenage girls were up to with the teenage boys,” she said in a telephone interview from her home in Marin County, Calif. “It felt like there had never been a women’s movement. It felt so horrible to see these girls servicing the boys without asking for anything in return.”
   As Rosie makes her way through a pharmacy of illegal and legal substances, Elizabeth clings to the delusion that her super-achieving daughter is the golden child she desperately longs for her to be.
   Lamott interviewed both teenage girls and their mothers to craft her characters.
   “I really wanted to get it right,” she said. “It shocked me how deeply into drugs teenagers are. There are a lot of deaths in Marin (County) with Oxycontin. So many kids are daily smokers of really strong weed. It’s a one-hit drug. People say it isn’t addictive, but it steals personal motivation. People stop being able to make a choice about whether or not to smoke it. There are girls I know that have hep(atitis)-C at 21.
   “I can write from the point of view of a teenager who has to get drunk and stoned,” she said. “It’s the solution at first. Like Rosie, I didn’t seem to have an ‘off’ switch.”
   Now 56, Lamott starting drinking and using at 12 or 13 until she finally hit bottom at 32. “I did a lot of drinking and hallucinogenics and meth because it was so much cheaper than cocaine,” she said. “Almost every day I felt very guilty and ashamed that I had gotten drunk again. I got sick and tired of being sick and tired.”
   Lamott writes with brutal empathy of Elizabeth’s desperate desire to please her child. She dons emotional blinders despite daily, corrosive evidence of Rosie’s deceit. After one Rosie’s friends emerges from rehab, her favorite hangout is a parking deck where all the stoner kids smoke and deal. Rosie inwardly sneers at her mother’s naïveté while outwardly playing the role of the consummate overachiever. At first, only her supportive stepfather sees through the “whole contemptuous lie machine of Rosie.”
   “There’s so much secrecy and so much denial and so much wishful thinking,” Lamott said. “But teenagers are such great cons and liars and they play you.
   “I love Elizabeth,” Lamott added. “She’s had a lot of mental health issues. I wanted to see if, in her infinite codependency, she could stay sober.
   “Elizabeth has very bad days, which I don’t really have,” the author continued. “But I completely identify in that you’re so desperate for kids to like you and to be the cool parent and how hard it is to hold boundaries when you want your kid to be happy.”
   Lamott isn’t sure where the writing muse will take her next; she’s enjoying being a grandmother to 1-year-old Jax.
   “I’d almost rather do anything than write,” she said. “It’s hard.”

If you go
WHO: Anne Lamott WHERE: Lensic Performing Arts Center, 211 W. San Francisco St. WHEN: 7 p.m. Tuesday COST: $15-$30 CONTACT: 988-1234 or www.
WHAT: New Mexico Women Authors’ Book Festival WHERE: New Mexico History Museum, 113 Lincoln Ave. WHEN: 11 a.m. to 5 p.m. Saturday and Sunday, Oct. 2-3 COST: Free

7.Santa Fe New Mexican 9.25
Poet channels Cambodian conflict in new book
Ana Maria Trujillo | The New Mexican
Posted: Saturday, September 25, 2010 - 9/24/10
When Catherine Strisik visited Cambodia with her husband, Larry Schreiber, and their 10-year-old daughter, Dimitri, six years ago, the things she saw made a deep impact on her.

"Every so often, something happens that changes your life," she said.

The longtime Taos resident took in the shock and sadness of the country's violent past. The family saw the Angkor Wat Temple and the Tuol Sleng prison, where many Cambodians were killed during the Khmer Rouge regime. In some cases, Dimitri, now 16, was more brave than her mother.

"We all experienced a lot of the areas where there was genocide," she said. "It was horrific. My husband and she went to the Killing Fields. I didn't go there. She talks, to this day, of the children's skulls."

Catherine Strisik, a writer, did not begin documenting her experiences in Cambodia — where more than a million people were executed, starved to death and died from disease during the Khmer Rouge regime. She was too haunted by the images. Her memories of the pristine beaches were tainted.

"I was seeing more blood than water at times," she said. "The images stayed with me. I didn't write while I was there. I didn't write a thing about Cambodia for four months."

After she returned to the U.S., she received a scholarship to the Vermont Studio Center in Johnson, Vt., where she began writing what is now her first published book of poems, Thousand-Cricket Song.

Strisik will read selections from the book at 11:10 a.m. Oct. 2. at the New Mexico Women Authors' Book Festival at the New Mexico History Museum, 113 Lincoln Ave.The festival's readings held Oct. 2 and Oct. 3 are open to the public at no cost.

According to a news release from the Museum of New Mexico Foundation Shops, which helps put on the event, the festival is a way to "celebrate the joy of reading and the creative power of New Mexico's women writers."

"New Mexico has a long history as a literary mecca," said John Stafford, founder of the festival and director of retail operations for the Museum of New Mexico Foundation. "We built the festival with the hopes that we can offer something to everyone in terms of world-class lectures, talks, book signings and events for both the general public and authors."

Strisik, among 110 women featured at the festival, said writing has always been a part of her life.

If she saw a poem she liked when she was growing up, she'd copy it down in a journal. She first began writing lines as self-expression, and those lines, she said, never really developed into anything.

When she was in her 20s, she began writing short stories. After a friend read one story and declared "there is a poem in your short story," Strisik decided to shift her focus. She began attending conferences and workshops, led by poets such as Santa Fe's Dana Levin, to learn more about the craft of poetry.

"A lot of my poetry has to do with the body in many different ways," Strisik said. She wanted to do more research for her poetry, so she enrolled in a massage therapy program "to learn more about the body. I did this program for a year, and it was so important to my poetry."

Though she has a manuscript of poems she has been fine-tuning for many years, Thousand-Cricket Song became her main focus for the last few years. Initially, she was leery of writing about Cambodia.

"I was afraid when writing the poems for the first year," Strisik said. "I didn't dare write the word genocide or murder."

She met Cambodian poet U Sam Oeur, to whom the book is dedicated, and began working with him. "He encouraged me to write everything I saw, no matter how disturbing it was," Strisik said. She would send the poems to Oeur and Ken McCullough, a Cambodia historian, to ensure the poems were accurate. "U Sam Oeur would call and leave messages on my answering machine, crying. He said, 'You're doing it. Just keep doing it.' That's what I feel is the importance of this book. I'm just one person who has experienced the aftermath of the atrocities in Cambodia."

Because she is a poet, she said, she told herself to let the history "be known any way you can."

Contact Ana Maria Trujillo at 986-3084 or
8. Santa Fe New Mexican
Book it: The third annual New Mexico Women Authors' Book Festival benefiting the Museum of New Mexico Foundation runs through Sunday from 11 a.m. to 5 p.m. at the New Mexico History Museum. Best-selling author Anne Lamott gets things rolling with an event Tuesday night at the Lensic Performing Arts Center. You'll need a ticket. At the actual festival, more than 110 female authors will discuss their work over three days. Visit for more info.
9.  9/23
The third annual New Mexico Women Authors' Book Festival (NMWABF) benefiting the Museum of New Mexico Foundation opens Friday, October 1 and runs through Sunday, October 3, 2010, 11 a.m. to 5 p.m. at the New Mexico History Museum. The festival celebrates the joy of reading and the creative power of New Mexico's women writers. The program expands this year with best-selling author Anne Lamott kicking off the festival with a ticketed event Tuesday, Sept. 28 at the historic Lensic Theatre in downtown Santa Fe.
More than 110 talented New Mexican female authors who have been juried into the festival will discuss their current work and craft in 30-minute segments Saturday and Sunday in six different venues throughout the New Mexico History Museum (NMHM) campus. Authors will be grouped by Fiction, History/Biography, Poetry, Food/Cooking, Creative Arts, Spirit/Health, Children and Special Topics. They will be presented in three tents in the Palace Courtyard, the auditorium, the Meem Community Room and the Learning Center.
Visit or call 877-567-7380.
Celebrate Food, Fun and Fine Arts at Annual 'SocorroFest'
10.What's Going On... - SANTA FE ONE HEART
Sep 11, 2010 ... New Mexico Women Authors' Book Festival The third annual festival (NMWABF) benefiting the Museum of New Mexico Foundation opens Friday, ... -
The Third Annual New Mexico Women Authors’ Book Festival
This year’s New Mexico Women Authors’ Book Festival benefiting the Museum of New Mexico Foundation will be held September 30 through October 3, 2010 at the New Mexico History Museum. The festival celebrates the joy of reading and the creative power of New Mexico’s women writers. The program expands this year with best-selling author Anne Lamott kicking off the festival with a ticketed event Tuesday evening September 28th at 7:00pm at the historic Lensic Theatre in Downtown Santa Fe.

11.  Albuquerque Arts
Third annual New Mexico Women Authors’ Book Festival – September 28, October 1 – 3
Posted by abq arts in Literature on September 17, 2010
Benefiting the Museum of New Mexico Foundation
Friday, October 1 through Sunday, October 3, 11 am to 5 pm at the New Mexico History Museum.
The festival celebrates the joy of reading and the creative power of New Mexico’s women writers.
Tuesday, Sept. 28 at the historic Lensic Theatre in downtown Santa Fe
The program expands this year with best-selling author Anne Lamott kicking off the festival with a ticketed event.
More than 110 talented New Mexican female authors who have been juried into the festival will discuss their current work and craft in 30-minute segments Saturday and Sunday in six different venues throughout the New Mexico History Museum (NMHM).
Authors will be grouped by Fiction, History/Biography, Poetry, Food/Cooking, Creative Arts, Spirit/Health, Children and Special Topics. They will be presented in three tents in the Palace Courtyard, the auditorium, the Meem Community Room and the Learning Center. “New Mexico has a long history as a literary mecca,” says John Stafford, founder of the festival and director of retail operations, Museum of New Mexico Foundation. “We built the festival with the hopes that we can offer something to everyone in terms of world-class lectures, talks, book signings and events for both the general public and authors.
Friday, October 1, is an educational day for authors with seminars throughout the day on a variety of subjects. These events will be programmed and supported by the NMWABF Authors’ Committee.
“We launched New Mexico Creates in 2002 with 319 artists in the program, and now work with more than 1,200 New Mexico artists,” says Stafford.  “Over the last five years the MNMF Shops have purchased over $5,500,000 of works directly from these authors, artists and artisans, helping build their livelihoods as well as contributing to the economy of New Mexico.  Please join us for an enlightening literary week and support the Museum of New Mexico.”
The New Mexico Women Authors’ Book Festival is organized and produced by the Museum of New Mexico Foundation Shops, part of the Museum of New Mexico Foundation, through the MNMF Shops initiative “New Mexico Creates.” The mission of New Mexico Creates is to promote and strengthen creative entrepreneurs while offering visitors and New Mexico citizens the best of New Mexico and supporting the units of the Museum of New Mexico. 

Book sales and authors’ book signings will take place in the lobby of New Mexico History Museum. Music, food and special presentations include the Palace Print Shop, Santa Fe’s Book Arts Group and the Fray Angelico Library, creating a fun and educational event expected to draw over 3,000 people.
Entertainment includes music by Indigie Femme, Shunnae Love, Richard & Edna Martin, Brooks & Bianco and Muddy River String Band. The festival is generously supported by the Marineau Family Foundation and more than 60 volunteers who devote many hours of their time to make the event a success.
New Mexico Women Authors’ Book Festival
New Mexico History Museum (NMHM)
On the Historic Plaza in Santa Fe
Next to the Palace of the Governors
113 Lincoln Avenue, Santa Fe, NM
Friday, October 1, Author Workshops. COST: $25.
Saturday and Sunday, October 2 and 3. Free and open to the public.
For full Schedule PDF click here!  NM Women Authors Book Festival Sept. 28 Through October 3
More information:
Visit New Mexico Creates or call 877-567-7380.

12.  Santa Fean Page 88 in the Hot Tickets section with a great plug and photo of Lamott. 

13. El Palacio. Valerie Martinez interview by Carmella Padilla.  Page 28. Martinez is the outgoing poet laureate of Santa Fe, reading at the Festival, and this is a searching and provocative interview with her about writing, women & Santa Fe.

14.   Santa Fe Reporter SFR Pick!  Page 23 of the 9/29 issue.
 SF Reporter Pick Copy
Literary Ladies
How does one write developed female characters in historical fiction, given the lack of information? What are some techniques for writing multigenerational poetry? These topics and more are discussed at the New Mexico Women Authors’ Book Festival, an initiative of the Museum of New Mexico Foundation. MNMF Shops Director John Stafford modeled the festival, which began three years ago, after the National Book Festival. This year’s program brings together more than 110 jury-selected female authors, such as Meg Mullins (The Rug Merchant), Anne Hillerman (Tony Hillerman’s Landscape) and City of Santa Fe poet laureate Joan Logghe. According to Stafford, in addition to choosing recently published New Mexico residents, the jury also selects authors based on proposed discussion topics. “We have a lot of people this time who are talking about home business, social networking, things like that,” Stafford says. Over the weekend, the authors give a series of 30-minute public book readings and special topics lectures, so you can learn about these authors and the craft of writing at the same
11 am-5 pm Saturday and Sunday, Oct. 2 and 3 Free New Mexico History Museum 113 Lincoln Ave.